Writing Tips| 5 Things To Post On Your Facebook Professional Page
Hello Writers and Small Business Owners, the question I get most when I urge my writing clients to start a Facebook business page is “WHAT DO I POST on my Facebook professional page?” I recently shared this information on a LIVE video on my Facebook page and during my weekly chat for writers and small-business owners called, “Lipstick & Convos”, but I wanted to share this information here as well.
SIDENOTE: The Lipstick & Convos LIVE CHAT is a weekly chat where I share information about beauty, business, and books. It’s hosted via Instagram every Friday at 5pm MST. If you have questions/or just want to join the conversation/community, please feel free to join us by clicking the link above.
As a writer and business, keep in mind that having a Facebook or Instagram page helps expose your products and books a website helps too. Sometimes what we forget as writers and SMALL business owners is that we are writers and MARKETERS of our products and services. Also, keep in mind that having a Facebook and posting on your page is better than nothing at all.
So with that being said, let’s get on with WHAT YOU SHOULD POST ON YOUR FACEBOOK page as a new business owner and writer.
Facebook makes it super easy to create a professional page but it doesn’t provide basic suggestions like I provided for you below:
1) Introduce Yourself
Yes, that’s right, introduce yourself, your lifestyle, your family, pets, and anything else interesting about you. No really, take moments to share things about you. When you share things about you on your Facebook page about you and what you like and dislike, it helps you to build a rapport with your audience and potential customers. Share cute stories and moments about your furry friends as well. Again it’s all about a connection. One thing to remember with this step is to be true to YOU! Don’t come through the Facebook door with a lot of fake crap trying to be someone else. Really be true to you! When you are true to you, you will gain followers for your page and guess what they will stay. No gimmicks and no games! Your potential followers will either like you or they won’t. Wouldn’t you want to know that upfront rather than attempting to promote products to people that don’t like your personality or etc?
2) Educate your audience and potential customer on your expertise.
What you do and how what you do can help them in what they do. Use this moment to share why you started your business or why you wrote a book. People love great stories it just connects why they want to be on your page and supports your business in the first place. If you need a great business story take a moment to check out Pecan Lodge’s website
3) Share your products:
Wait!! Before you go over the top and want to go products/book happy. Read this well!! When you share your products and books make sure you do the following:
a) Have great product pictures
Don’t be afraid to spend a little extra on a professional photographer. It will help you in the long run and people will learn to appreciate your products and services if you put more effort into it.
b)Don’t be lazy or afraid to share more details about your products. Believe it or not, more people forget to do simple things when they are sharing products such as provide titles, sizes, shapes, and how the product helps other people.
4) Share Your Future
If you complete steps 1-3 correctly, your audience will grow and once it does, you want to share your vision and future plans with your audience. Share your big dreams and goals that you have for your business. This step will not only continue to build your audience but it will also inspire others which is one of your main goals for your products and books. [Well atleast I hope it is]
5) Showcase Other Small Business Owners and Authors
If you think social media is hard for you, think about how hard it is for other up and coming entrepreneurs and aspiring authors. Sharing the work or products of others shows your customers and potential clients that you unlike some is an amazing person. This step creates loyalty with your audience.
Because I love each and every one of you reading this post, I wanted to provide you all with BONUS TIPS…Yaaaay!
Okay here you go:
Remember that anything you share should be on a professional level and drama free. Unless your business is drama related. Before you get started on sharing the following information keep in mind that using a calendar and pre-scheduling Facebook posts is keeps your post both organized is time-efficient. Use the built-in Facebook Page app to pre-schedule your post or Hootsuite which is my absolute favorite.
If you have a Facebook page already up and going, please take a moment to share the link in the comments. I will Follow YOU!
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